Between Sea & Sky brought to life Spelly’s daydreams of a term the design team coined ‘Amalfi Coast’ ~ think of a place and time where glamour and vacation intersect. An ode to a past time with bold prints, 70’s silhouettes, the return of your fav Romper style{!}, while the Bianca print was inspired by the batik prints Spelly and Lizzy’s mother wore during their youth.
A true retro resort collection ~ some of the standout elements of Between Sea & Sky are all in the details… from embroidered cutouts taking shape from vintage outlines {a technique that was years in the making} to tortoiseshell accents and OF COURSE we had to do a bold leopard print. Continuing on our sustainability path, most styles are created from ECONYL®, diverting ocean waste from landfill into recycled nylon.
Reimagined for the modern muse, the campaign created Spelly’s dream of an Amalfi Disco. From boating around iconic Capri and wandering the cobblestone streets of Positano, to beach clubs built into cliffs and balconies peeking over the backdrop of the Amalfi Coast – just like the collection, the campaign weaves together nostalgia and glamour, effortlessly transitioning from daylight adventures to evening soirees.
The campaign was shot with beauties (and real life best friends) Jeff Bogaers and Teddy Jolie Klooster who exude effortless glamour. Captured by Jamie Green of Oh So Mellow in the heat of the Italian summer.
Muses Jeff Bogaers and Teddy Jolie
Photographer Jamie Green
Hair and Makeup Joanna Luhrs
Stylist Lisa Danielle Smith
Videographer Lahcen Mellal
Production Hannah Sherrin
Shop first styles here
New styles launching
Thursday, 3rd October at 10am AEST / Wednesday, 2nd October at 5pm PDT